About the Opportunity-

As a Content Strategist, you will play a crucial role in defining and executing content marketing strategies to achieve organizational objectives. You will work closely with cross-functional teams to ensure that the content created is aligned with the brand’s voice, resonates with the target audience, and drives engagement and conversion.

Responsibilities:

Content Strategy Development:

• Develop and maintain a comprehensive content strategy that aligns with the company’s overall marketing and business goals.
• Define content goals, KPIs, and success metrics.
• Conduct content audits and competitor analysis to identify gaps and opportunities.

Audience Research:

• Conduct thorough audience research to understand their needs, preferences, pain points, and behavior.
• Create detailed buyer personas to guide content creation.

Content Planning:

• Plan and manage an editorial calendar, ensuring consistent and timely content production.
• Collaborate with subject matter experts to generate content ideas and topics.
• Ensure content is optimized for search engines (SEO).

Content Creation and Management:

• Oversee content creation, including writing, editing, and content production (e.g., graphics, videos, infographics).
• Maintain content quality standards, ensuring accuracy, relevance, and consistency.
• Manage content distribution across various channels (website, blog, social media, email).

Content Promotion

• Develop strategies for promoting content to reach a wider audience.
• Utilize social media, email marketing, and other distribution channels to maximize content exposure.

Analytics and Optimization:

• Monitor content performance using analytics tools.
• Continuously optimize content strategies based on data insights.
• A/B test content elements to improve engagement and conversion rates.

Collaboration and Communication:

• Collaborate with designers, writers, marketers, and other stakeholders to ensure content aligns with brand messaging.
• Communicate content strategy and guidelines to the broader team.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field (Master’s degree is a plus).
• Proven experience as a Content Strategist or similar role.
• Strong understanding of digital marketing, SEO, and content marketing best practices.
• Excellent written and verbal communication skills.
• Proficiency in content management systems (CMS) and analytics tools.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of industry-specific regulations and compliance (e.g., GDPR).
• Familiarity with graphic design and multimedia content production.